Research & Projects

'Race for Diversity' Communications Plan | Sport Communications

Created a communications portfolio for a potential sporting event -- Nascar’s first annual “Race for Diversity” on Martin Luther King Jr. Day, 2022
Included event messaging and statement, media advisory, press release, online article, social media plan, community relations initiative, script for a video sport promotion, and scheduling
"With the idea that sports is an unparalleled unifying force for change, NASCAR wants to promote Diversity, Equity and Inclusion, DE&I, on and off the track to create a better world for athletes and fans alike. On Martin Luther Jr. Day, NASCAR will be teaming up with Coca-Cola and the King Center, to host the first annual NASCAR Race for Diversity in Atlanta Georgia, home of Martin Luther King Jr. The three day event, starting January 14th and ending with the Race on January 17th, will be focusing on the advancement of DE&I through dialogue and real long-lasting change within NASCAR. With our advancement and promotion of DE&I, we want to honor the impact and legacy of Martin Luther King Jr. and other civil rights activists, racing for diversity, and through our new DE&I initiatives, crossing the finish line." (rest of portfolio available upon request)

Studied the interrelations of sports, poverty, race, socioeconomics, and exploitation of athletes specifically in the NCAA and NBA
Created research and potential study regarding the exploitation of basketball players, questioning the ethicality of sports firms, and their lack of holistic athlete support and representation
"This research considers the intersection of poverty, exploitation, and equity within both collegiate and professional basketball, and the level of ethicality and thus moral obligation of these firms to give back to impoverished communities and produce safer, more attainable ways to engage in basketball as a means to empower and holistically represent their athletes. Given these ideas, questions considered within this study include: (1) How many collegiate and pro-basketball athletes seek out sports as a necessity to escape poverty versus a genuine passion for sport?, (2) On average, how many athletes a year drafted into the NBA, come from communities under the poverty line?, (3) What are the demographics of these athletes coming from impoverished communities?, (4) Given data on the previous questions, what is the moral obligation of the NBA and NCAA to give back to impoverished communities, and how can this morality be measured and executed holistically?" (rest of Literature Review available upon request)

Studied lobbying history, how it has evolved, the pros and cons, and how it affects policy change
Personally studied and wrote a research paper on the history of pro-abortion lobbying and its effects on national policy-making and congressional attention surrounding abortion

Included collecting and interpreting data on congressional patterns regarding abortion and researching the history of abortion as policy as well as its impact on political party platforms
"Furthermore, pro-abortion lobbying, on average, affects and represents more marginalized and intersectional groups, ultimately receiving less funding, more setbacks, and less opportunity. While pro-gun lobbying, on average, represents more privileged constituents and has done so for a significantly longer period of time, ultimately leading to better funding and lobbying opportunities. With the setbacks in passing pro-abortion policy has had -- being out-resourced, the detrimental effects that lack of safe access to abortion has in terms of financial stability, economically, and in regards to overall livelihood (specifically for women of color) -- the fight for safe access seems to be never ending." (rest paper available upon request)

Created Sales Deck on a hypothetical Coca-Cola sponsored NBA All-Star Weekend; studied specific events, viewership, revenue, economic impact, and social media presence during past NBA All-Star weekends and designed innovative Coca-Cola signage, merchandise, cans, and promotional items for our potential partners
Completed project studying the LA Clippers’ use of Tik Tok to reach a younger and more diverse fanbase; predicted how they would capitalize on it in the future, and how speaking to a younger audience could benefit them economically